But it doesn't hurt to point your viewers toward the tour page and highlight any top tier sites you'll be featured at. A little promo goes a long way so I wouldn't do this until a week before the tour starts. Of course, get that banner or button up so it's always visible to any blog visitors.
The key here is to put the information out there without peaking too early. If you talk about your tour for a month before it happens, no one will care anymore by the time it gets here. When it comes to promo before the launch, less is more.
Yay! I'm finally doing something right! My launch is 13 days away, and I've just changed my entire blog design to feature an animation of my book in the header - but I'm not referring to the book/book tour/blog-hop in every post. And on FB, I'm putting up pics with book quotes only about once a week so as not to oversaturate. :-)
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