When bloggers agree to be a part of your tour, you're going to send them everything they need. But we all know how easy it is to lose information. I'd suggest creating a hidden page on your website or blog just for the blog tour. Include all the basic information that every blogger needs for their post as the cover photo, blurb, buy links, bio, head shot and basic book info.
Be sure to include a schedule of when each blogger is hosting in case anyone gets confused about which day they go live.
Another section should include all of your contact information. Include all your basic links for social media and website. But also include your personal info such as a cell phone number. You want to make sure that if anyone has any last minute issues, they have no trouble getting in touch with you.
A few weeks before the tour, and again right before it starts, send a link to this page out to everyone participating in the tour. Not only will you look a professional, but you'll make life much easier on your hosts, which makes them more likely to work with you again in the future.
I so hear you there, Sarah. With my cover reveal, I had 10 participating blogs, and I sent them their "packages" a week in advance. A few days before the event, I pondered sending a reminder. Being cursed with the female worry "What will they think of me?" I decided I didn't want them to think I didn't trust them and didn't touch base. Sure enough, some problems ensued. (Not big ones though.) Thanks for the post, Sarah! :-)
ReplyDeleteIt's always easier for someone to delete an email they don't need than to crawl through past emails looking for the information they need. :)
DeleteAwesome suggestion! I never would've thought to do that. Thanks, Sarah.
ReplyDeleteOh, and great new avatar pic!